They are attempting to agree a deal that

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However, given the latest news that their parent company has been caught spying on US journalists, whether the deal can be brought to fruition currently isn’t known. In effect, they could either face a complete ban in the US or could be sold into US ownership. Should a US ban come into force, it’s likely that this would be followed by bans in other countries, which don’t look any more kindly on spying than the US does.


The consequences for marketers Tiktok is a highly popular platform with marketers, and for good reason. It has a large—and increasing—highly responsive audience that marketers love. According to DataReportal, “the United States of America has 140.6 million Algeria WhatsApp Number active TikTok users aged 18 and above.” That’s a lot of users to be missing out on if TikTok is banned, especially as marketers invested more money than ever in the platform in 2022. Not only that, but with an ever-growing number of features and a whole range of tools to analyze audiences with, TikTok does make it easier for marketers to reach the right people with the right content at the right time.



If TikTok is banned completely, anyone that’s had all their marketing eggs firmly in the TikTok basket is going to have a very bad time. However, before panic sets in, let’s remember that TikTok isn’t the only game in town. Every marketer still has access to all the other social platforms, many of which also come with large audiences, useful features, and great analytics. What should marketers do now? For now, it’s a waiting game. TikTok is very much still in negotiations with the Justice Department. reassures the US on security concerns and allows them to continue operating as usual.