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For more clarity, let's look at the following examples.Say, your company only sells camping gear, and has just launched a new loyalty program.Which of these tactics is a better idea and how to promote it?Launching advertisement on national radio.Launch an email campaign to people who have purchased the product.The latter will obviously be more targeted and will likely yield a higher return on investment.You can check more clearly in the digital marketing funnel guide that I previously wrote .Indeed, so far everything sounds very theoretical.But believe me.
By combining personas and digital marketing funnels, you will be able to strategiz British Student Phone Number List do business online and better digital marketing strategies and ultimately generate more customers and sales.2. DIGITAL ASSETShow to start a digital businessPhoto by Malte HelmoldDigital assets are a great way to say, “content that users will consume.”Most people immediately think of blog posts, but that doesn't necessarily have to be the case. of different things like:Email response form,Product reviewsPosts on social mediaVideo imagePodcastsOr advertising on social media.
In fact, your online efforts may be possible with digital tools you create or product demos.For example, if you are targeting young players who also like watching fun fiction series, you might decide to create a quiz called,“Are you in the Game of Thrones family?”Choosing digital assets depends on who the target persona is and their stage of the funnel.Your job is to use this information to choose the best digital assets to use as a way to start an online business.To learn more about how to create digital assets, you can read the content marketing strategy guide.
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