Buyer Personas and the stage of the Buyer

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Clickthroughrate. In this case, there are no specific percentages that your campaigns must meet, since it will depend on the content, although there are good practices that you can carry out to make it as high as possible. Spam can make all the efforts you have made come to nothing. You can minimize it by taking care of the subject so that it is not misleading, using a reliable email marketing service, taking care of the sending time, etc. Opt out. Minimize it with segmented campaigns offering relevant information to your audience. . Segment your audience ryojiiwataXeWfjlEunsplash Knowing your audience is essential when carrying out an email marketing strategy.


An email will only be relevant if it is sent to the right person at the right time , so the Bulgaria Phone Number List first step is to define your Buyer Personas . You can segment based on age, gender, or location depending on what works best for your business, but we recommend that you dont leave it there. Use the data you collect about your customers preferences, their activity, etc. to create new segmentations based on your Journey they are in, or even the type of campaign you are in. doing.  in all the emails you send, so segmentation is a fundamental first step. In fact ,  of email recipients are more willing to open it if it comes from a segmented campaign.





In this way, the benefits are for everyone your clients receive content that really interests them and for you, and conversions increase! . Design the campaign You have to start by thinking about what volume of emails is optimal for your audience. We dont have a magic number, but we can tell you to do tests, sending a couple of them for a few weeks for example, and check the results you get based on metrics such as opens, clicks and conversions. Regarding design, we advise you to take into account the following The case. Be brief and direct, telling the user what they will find within the email.