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In normal content production, I think that interviews are often left to the writers alone due to budget and man-hours, but that would be out of sync with the reader's sense of the issue and point of view. The idea is that the editors will participate and dig into the information together, so that the interview questions and in-depth information will not be difficult to digest. Interviewing is the key to creating content. If we cut corners, the purity will drop. If the interviewees are not also satisfied with the article, they will not share it on social media and say, ``This content is really good'' after the article is published. As a result of our focus on the purity of content that would satisfy both our target audience and readers, as well as ourselves, we came up with the method of conducting interviews via Skype.


A good interview is one that brings discoveries and benefits to all three parties , and this method was Slovenia Email List devised specifically to create new insights for the interviewee. --Are there any other things you take care to maintain the purity of content during production? In my experience, once media operations become stable, the content gradually gets stuck. Readers are always looking for new perspectives, so if you don't keep changing, they will leave you one day. For this reason, we always have multiple production lines so that we can plan new content. For example, one of our services is `` i-common,' ' which is a management support service provided by senior executives who have been active as advisors and directors of companies. We have received contributions from former managers and people who held positions. We also have Yuya Adachi, who runs a popular blog for management-level people called Books&Apps, participating as a contributor. In this way, I myself try to challenge the concept of ``enjoying change'' and maintain a good sense of tension. +IMG_0082_1000 As editor-in-chief.



I am responsible for coordinating with the company and my superiors, but I am careful not to chase numbers too much. As owned media grows, you will hear voices saying, ``Let's aim for higher goals,'' and voices from outside the company asking, ``?'' This is a very welcome story, but on the other hand, if we start creating numbers and releasing content that deviates from the concept, the editorial partners and writers who work with us will lose motivation. They want to help us create content that resonates with the world view of this media and our readers, and I think that if they sense that they're willing to work hard for our company's sales, they'll be more likely to leave. I place great importance on the sense of tension and distance between the partners. --It's hard to see, but it's very important. Fortunately, our partner editors and writers often tell us, ``Once the site improves, let's do a bigger event,'' or give us ideas in the direction we want to go.