Indicators of email and mailings are higher than the industry average: the bu...

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It is a mistake to think that email-mailing is effective only in the e-commerce sector. In a well-designed strategy, email marketing brings good results for large companies that are engaged in the production, construction, sale of industrial equipment.BlueHorizon is a Phuket-building company whose portfolio includes such award-winning projects as Skylight Villas, The Beachfront, Signature villas, Himalai Oceanfront, Himalai Oceanfront, Himalai and Grand Himalai objects being built.Our cooperation began in November 2020.Tasks were set:Increase in sales,informing the customer base about the services of the company,Regular work with the client base.BannerWhat we did:divided the base into two segments: already existing customers of the company and potential,prescribed a mailing strategy for each segment,Launched welcome series and promotions for them.A gift for a subscription!E-book with

examples of letters for B2BSubscribe to our email newsletter and you will receive a collection of emails that bring money to the business. As Many as 26 pages!We promise not to be spam. We will share only the most useful materials.Results of mailsThe indicator of shopify website design  discovery (Open Rate) - on average 42% (one of the letters - 64%).Transition rate: average clickability (Click Rate, CR) – 7.3% (one of the letters – 27%).Let's compare the results of mailings with the average in the real estate sector.Indicator of Discoveries (Open Rate, OR)Transition rate: average clickability (Click Rate, CR)BlueHorizon42%7.3%On average in the real
Covid-19 has adjusted how online stores profit from Black Friday – in 2022, most transactions will again take place online: both on mobile devices and with a computer.This suggests that it is necessary to pay special attention to Internet marketing (and, in



particular, email newsletters) and seriously think about how it can help you achieve the necessary results.Earlier we talked about the campaign prepared Black Friday, which ROI amounted to 1039.26%. In the same article, we will show all 9 types of emails that you can take as the basis of your future campaigns to increase sales.Part 1. Before launch1. Teserous LetterSimilar to the way the trailer announces the release of the film, a teaser letter is a way to increase the interest of subscribers in the upcoming Black Friday stocks.Here is an example from the company for the production of leather products Bellroy. After
estate industry19.9%2.9%The numbers speak for themselves: the indicators of mailings are higher than the industry average.You will also be interestedEmail-mailing – a convenient and effective tool for onboarding in IT companiesEmail-mailing – a convenient and effective tool for onboarding in IT companiesHow to make it so that remote employees do not feel abandoned in the first working days? Build a literate onboard! To infusion into the team of new employees, our client chose email newsletters