This is a session by Mr Miley from Google

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I have the impression that there are many sessions with technical content, but this session had a slightly different impression. This is my personal impression of her, but I was especially impressed by the part where she mentioned "humanity" because it was the opposite of my previous image of her. In the end, Google will be user-focused. There were also many quotes from people outside the SEO industry, giving an even greater impression of its importance. Mr. Miley talks about the mindset necessary for SEO in 2016, which is very interesting. – SEO Japan OLYMPUS DIGITAL CAMERA Matt McGee (Editor In Chief, Search Engine Land & Marketing Land,@mattmcgee) Maile Ohye (Senior Developer Programs Engineer, Google Inc.,

@maileohye) OLYMPUS DIGITAL CAMERA Search then and now Search engines used to follow users. Rankings and search results followed. Furthermore, websites were chasing search engines. However, in 2016, users have become customers, and segmentation is progressing. An ecosystem is formed India Phone Number by search engines, websites, and customers. OLYMPUS DIGITAL CAMERA Humanity fuels the new economy. (by Seth Godin ) Let's create something more than normal. Let's take risks.





Growth cannot happen by sticking to best practices. Growth only occurs when new practices are created and better practices emerge. Do what is necessary. Instead of asking, “Is this something that will lead to success?” ask, “Is it a problem?” Because that's what's important. And it is the client who decides "what is at stake," not you. A new definition of conversion (by Avinash Kaushik) It's not just a click or a session. It must direct our thinking towards people (individuals).