Observing how Xiaohongshu grows

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This way of cutting into specific businesses from the community has obvious characteristics of Xiaohongshu - the community is the origin and engine of trends in all businesses, and is also the criterion for behavior. Any business integrated into Xiaohongshu needs to go through the community - an individual Experience, real-person interaction, and the reshaping of UGC-led communities.  local life from the community is a reference for understanding how the community connects with the business. It is also a reference for


understanding the magic of UGC in the growth of the community, Afghanistan WhatsApp Number how the decentralized community sorts out the business model, and how the business feeds back the ecology. incision. Community content with offline attributes Offline is a key feature of the Xiaohongshu community. If we look back, Xiaohongshu’s growth after million MAU was largely achieved through strong involvement in offline stores. According to public information: In July , Xiaohongshu’s monthly revenue exceeded million. In , the number of monthly active users will be million, and by the end





of , it will reach million. By the end of , monthly active users will be million. At the end of , during the Spring Festival Gala that just passed, Xiaohongshu proposed to become a "life guide for million people."Among them, the fastest growing period from to is the four years of the epidemic and subsequent recovery. During this period, home food, outdoor food, and travel have successively become relatively out-of-the-box content categories on Xiaohongshu.