Is it in the format Google expects

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Like featured snippets, PAA answers come in various formats. Text, tables, lists, and videos are most common. You can check which format Google expects by looking at the current answer to the question. For example, it’s clear that Google expects an unordered list format for the question “What is the best accounting system for a small business?”: 21 paa unordered list If your content doesn’t match this format, it’s unlikely to be chosen as the answer source. You can fix this by making formatting changes to bring your content in line with expectations. As a bonus, this will also often make your content more digestible for other visitors. Is the code clean? Messy code can often confuse Google, so it pays to make things as clear as possible.


That means using clear headings (H2, H3, etc.), and removing any unnecessary fluff. For instance, if we indian phone number wanted Google to pull the answer to the question ‘How do I become an affiliate marketer?’ from this post, then it might be worth summarizing the key points from the seven steps straight after. 22 post formatting People have also theorized that marking up questions and answers with schema may increase your chances of appearing in PAA boxes. Just know that this isn’t a requirement, but it certainly seems logical that it would help as it’s easier for Google to extract the relevant information. Recommended reading: What Is Schema Markup? How to Use It for SEO How else can you use PAA boxes to improve SEO? Ranking in common PAA boxes is not the only way they can help with SEO. Here are a few other ways you can use them: Make better content Find new keywords to target Give better answers to branded queries.



Make better content PAA boxes often give insight into related things searchers want to know. Incorporating these answers into your content can lead to more in-depth content that better satisfies searcher intent. For example, take a look at the PAA box for “guest blogging”: 23 search intent paa These are all things that searchers might reasonably expect to learn when they click a result, yet our post doesn’t answer any of these questions. Perhaps that’s why it’s only ranking in position 12, despite having more backlinks than many of the pages that outrank it. 2. Find new keywords to target Most of the questions that show up in PAA boxes rarely seem to have high monthly search volumes.