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There are those who have already reached an important point in their career and enjoy personal and family stability. When it comes to social media, many are surprised by the fact that this generation uses social networks more often than Millennials. Generation X is often overlooked, despite the fact (according to a Nielsen report) that they spend an average of 6 hours and 58 minutes per week on social networks. They quickly adopted social media, but unlike Millennials, they did not inherit the "selfie culture." Generation X does not like to expose their personal life online.

In fact, only 24% of them provide personal details on social netw Tunisia Email List orks. Similar to Baby Boomers, they like to spend time searching for information, this time about friends and acquaintances, not on a cultural or general level. SoMe-Generations_GenZ Those from Generation X appreciate their independence and like to do research before making purchases. In their case, there is a 68% chance of making purchase decisions based on online reviews. They also have a hectic lifestyle and regularly use several devices (computer, tablet and smartphone).



Their favorite platform is Facebook. When advertising online to target Generation X, it's important to remember that they are the counter-culture generation. They value their independence and make smart purchase decisions after careful and long research on the Internet. Therefore, a well-structured copy and an engaging presentation video will not be enough to convince an X-er. Millennials (Y) Those born between 1980 and 1995 were the first generation to access social media and adopted it as the main form of communication.