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When developing a blog within your company's domain, one of the objectives is often to "improve SEO by increasing content volume and updateability." However, if you update a large amount of thin content that has no relation to the domain theme, there is a high probability that it will have a negative effect on SEO . If you want to use your blog as a relatively light information dissemination tool, we recommend that you do not force your blog to operate within the same domain and update your articles using an external free blog service. . Points to note when developing a blog with an external free blog service In general, the advantage of using a free blog is not only that it is free to use, but also that the blog service you use has a certain number of blog users and viewers, so there is also a flow of traffic from there to the operating site itself.


It's possible. With functions such as "reader" and "favorites" within the blog service, it will be easy to connect with a user base that you could not reach with your own domain. I think one way to do this is to use a free blog. However, when you use an external Canada Email List blog service, the content posted on that blog and the links collected are stored in the domain of the blog service itself, so they do not become your company's assets. The only option is to rent a place where people gather and use it as a place to disseminate information. ＼Support centered on content marketing! Download materials here/ summary The points of developing a blog on your own domain can be summarized as follows. The article theme must match the site theme and be of a certain level of quality. This is recommended for SEO because assets such as content and links are stored on your own domain. However, be careful as mass producing thin or unrelated content is counterproductive to SEO. The points of developing a blog using an external free blog service can be summarized as follows. Since it is separated from the main domain, there is no need to be too particular about quality and theme. Assets such as content and links are not stored on your own domain, so the return on investment from an SEO perspective is low.



There is an advantage to being able to take advantage of the users, functions, community, etc. that exist within the blog service from the beginning. A recent trend in general corporate blogging is to turn the company's website itself into a medium where people can gather (=to turn it into an owned media). Each of the above options has its pros and cons depending on the situation, so why not consider these points when making your selection? ◎SEO Strategy Design/Operation Consulting Nile's SEO consulting provides support throughout, from strategy planning to operational improvement to content production.