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This new tool will help marketers easily create unique product images using AI right from Merchant Center Next, the new platform for companies, where they manage how their products appear on Google. You can create new images without the additional cost of photo sessions. For example, a skin care company might highlight a seasonal version of a product by asking for an image of the product "surrounded by peaches, with tropical plants in the background." Also, Google offers the possibility for advertisers to understand the performance, bringing all the statistical data in a new Performance Report.

With this tool, retailers will have a single place to review their best-selling prod Croatia Email List ucts, which companies appear next to theirs, and even how shoppers interact with their local businesses in searches and maps. Merchant Center Next has already begun to be used by new users, and Google plans to begin upgrading smaller businesses in the coming months and complete the global rollout in 2024. 3. Customer connections through Performance Max Kamal Janardhan, Product Measurement, explained why a new formula was needed to quickly generate, based on the accumulated data, useful experiences and to bring sales.



Regarding the advertisers, here the most important aspect will be the one related to the strategies addressed, because it seems that this is what it tends to do: to narrow their decision, of course, together with the way in which user data is directly collected, or first party data . And Tim Frank, one of their Performance Max Managers, explained why this new type of campaign was needed (relatively new, now reaching almost 2 years of operation) and how it will use Google's AI in the future to calculate the value to every possible client, in such a way as to reach the objectives required by each individual advertiser, at the best cost.