Solutions Technical Lead At WebFX

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Expert insights from nolan headshot Nolan Barger WebFX’s DataTechwe not only use our MarketingCloudFX tool as a source of truth, but we leverage conversion APIs and pixel tracking for platforms like Meta, Google, LinkedIn, and more to ensure we have an extremely robust dataset, with many attribution models to make decisions from. 25. Understand cookie consent banners A trend that has already started, but will continue this year — the use of cookie consent banners and popups. dunkin consent banner Nolan recommends first talking with an attorney to determine what level of risk your business is at for your industry and locations you serve.

Then, you need to a game plan for what type of consent Belgium Phone Number Data banner to offer. Consent banners directly impact the data you can track from your marketing efforts, so it’s extremely important to consult the right people and do your research ahead of time to avoid “breaking” your tracking and reports. Tech and tool trends Key Takeaways Explore emerging adtech opportunities Lean into personalized ABM campaigns Invest in a mature tech stack *Insights from Dan Shaffer, WebFX’s Director of Marketing Operations 26. Explore emerging adtech opportunities New suppliers and providers continue to emerge in the adtech space, especially when it comes to connected TV (CTV) and over-the-top (OTT) advertising.



CTV ads open the door to advertising on some of the biggest streaming services, like NBC Today and A&E, while giving you advanced targeting options to reach the right user at the right time. geico hulu ad You’ll also get access to key data points like impressions, viewing percentages, and more. “Amazon will soon have ad spots on Prime too,” Dan says — making it a valuable strategy to lean into this year. 27. Lean into personalized ABM campaigns In 2024, account-based marketing (ABM) is more accessible than ever. However, that also means inbox flooding is on the rise. Personalization is no longer a nicety.