With the spread of SNS, the importance of shared content is increasing

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Owned media practice edition [How to operate] We will introduce what you need to do to overcome the start-up period of owned media and operate it to produce results. During operation, it is important to follow the following cycle. Deciding on content themes Article creation Effect measurement Review and additional measures Deciding on content themes We decide ``what kind of content'' and ``where'' to send out based on ``what kind of issues'' and ``what channels do they use to access information'' of the personas they want to attract. For example, consider PINTO!, which sends out ``content related to SEO'' and ``in a format that can attract customers from search engines. If you are conscious of SEO, deciding on this content theme will also be deciding on the keywords to take measures.


Methods for identifying countermeasure keywords include ``expanding Oman Phone Number Data from the core keywords'' and ``finding keywords that are captured by competing sites but not available to your company.'' Please see the article below for details. [Easy coverage] SEO keyword selection method and tool explanation! [Easy coverage] SEO keyword selection method and tool explanation! When promoting SEO, the important thing is to select SEO keywords that can produce the maximum results with the resources you currently have, and to proceed with countermeasures. If you choose keywords half-heartedly, even if you create a good article, the search rankings will not rise as expected... Article creation Once the content theme is decided, we will actually create the content based on that theme.




One thing to keep in mind at this time is ensuring the quality of the content. It may sound obvious, but in an era where the world is overflowing with content, it is necessary to create content of a quality that is particularly eye-catching and attracts attention. To do this, you need to communicate content that your customers want and that your company can communicate. In other words, if you can provide information that your competitors cannot provide, you will be able to differentiate yourself from other companies and stay one step ahead. In order to disseminate this kind of information, it is necessary to organize and understand what knowledge exists within the company. The following articles may also be helpful when creating content. [Introduction] Learn the basics of SEO writing in 7 steps! [Introduction] Learn the basics of SEO writing in 7 steps! In this article, we will explain how to create article content with SEO in mind.