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Pliers are there in the sector? Is there much difference between them? What is the cost of switching from one supplier to another? Who has the power: me or my provider? 3. Bargaining power of customers Customer bargaining power follows the same basic principle as what we mentioned above, so the higher the level of market competition, the greater their control over the sales process. Naturally, if customers find themselves in a shortage situation, in which few companies
offer the solution they need , control returns to the companies. But in some Jiangsu Mobile Phone Number List cases the average ticket is high, making each individual customer an important part of the company's revenue. This makes the bargaining power more balanced, since one depends on the other. You can conclude what the bargaining power of customers is by considering: What is the ratio of buyers to suppliers of my product? What is your power to dictate the terms of business? How does my customers' average ticket influence the purchasing process? Are my clients active on social media, to affect the opinions of others? ADVERTISEMENT 4. Threat of new competitors Depending on the market segment in which your business is inserted, the level of difficulty for new players to start their own operations changes quite a bit. For example, consider the markets that have
gained space with digital transformation, such as infoproducts and e-commerce . It is extremely easy and fast to enter these markets, since the technical difficulty and operating costs are increasingly lower. On the other hand, to compete in the Internet of Things or Artificial Intelligence market the situation is already changing, given the high investments required. How do you determine this in your industry? Answering the following: What is the initial cost to open a business in my segment? Are there laws, regulations and accreditations that are necessary? Are there investment funds or tax incentives available for those who want to enter the sector? Are there other barriers to entry that strengthen my position? 5. Threat of new products or services The worst threat does not alw
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