Such banners What rules should

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You follow If you want to increase online traffic using banner ads, you need to ask yourself: how to prepare AdWords banners that people will want to click on We answer this question by providing you with the guide below. CONTENTS Banner blindess, or why you need to create engaging advertising banners Why do you need Google Ads banners Google banners basic information Google Ads banners  how to design them so that they get clicked Banner blindess, or why you need to create engaging advertising banners The first internet banner appeared in . It was created for Modem MediaAT&T by TANGENT DesignCommunications of Westport and took the form of a static graphic with dimensions of  pixels.


Source: http:adland Even though it wasn't very pretty, every marketer can dream of the effectiveness of the first banner. Statistics showed that almost every second Internet user clicked on it . Nowadays, the CTR clickthrough rate on the banner is Algeria WhatsApp Number much lower  according to the Smart AdMetrics report, at best it reaches only .. Why Because of banner blindness , also known as advertising blindness. This is a phenomenon in which Internet users ignore or do not consciously skip banner advertisements on websites. People suffering from banner blindness tend to focus their attention on content that they consider important, while ignoring graphic elements such as advertising banners.





According to a study by Infolinks,  of consumers experience banner blindness. The saturation of websites with advertising and the development of online advertising contribute to the occurrence of banner blindness. With it, Internet users have become more selective in their content consumption. Additionally, Google Ads banners often use standard color schemes and layouts, which makes them easy to ignore. This is because users have learned to automatically skip them. However, banner blindness doesn't mean you have to completely forget about display ads. These can still be effective, but you need to know how to make eyecatching AdWords banners. Of course, there is no universal recipe, but there are a few .