Set the goals you hope to

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reach via these KPIs and when. By doing so, while you execute your strategy and afterward, you can check these indicators to know if you’re on the right path to achieving your objective. 2. Define your buyer persona Another important planning step is to define your buyer persona. After all, who is your strategy for? Who are you communicating with? Who are you bringing to your business? A buyer persona is the description of a semi-fictitious personality who represents an ideal customer for your brand, with real questions, pains, and needs, which you can help to solve.

They should be based on real customer data obtained through surveys, questionnaires, and interviews. Building your buyer personas should take into consideration the different demands a customer may have throughout the stages of the funnel. This can be observed America Mobile Number List in the keywords used to search: more general at the top of the funnel, and more specific towards the bottom. You’ll soon have a better idea of making the most of keywords. THE ULTIMATE BUYER PERSONA GENERATOR 3. Use the best SEO tools To start with an SEO strategy, you need to know the basic tools.



They help to diagnose where you’re starting from, base your planning on, make initial optimizations, and begin to track the impact of each action. For the most part, we’re talking about two indispensable SEO tools: Google Analytics and Google Search Console. Google offers both for free, and they will play a huge role in measuring your strategy. Let’s get to know them better! Google Analytics Google Analytics is a widely-used data analysis tool that provides a vast array of resources to evaluate the performance of digital strategies. For SEO, it can assist in a variety of ways: Understand your audience better to build your buyer persona. Identify your most visited and best-performing pages.