Your executive team must be able to clearly

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Answer a twofold objective Create a comprehensive marketing report that is of benefit to both you and your audience. For you: it measures your performance and therefore can help identify ways to improve this. Marketing reporting also lets you suggest new marketing ideas or campaigns to your executive team based on your results, thereby helping your business to grow.


For your executive team: In the short term, it provides proof Phone Number Data of the return on investment of your work, and lets your audience take advantage of your recommendations. In the long term, marketing reporting also gives your CEO a clear overview of objectives and results, enabling them to make decisions that are financially sound. However, you should ensure that the report doesn’t just summarize the various results achieved. It also needs to explain the how and why of your performance. understand how these results were achieved.




Adapt the report content to your audience Analysing figures isn’t necessarily an easy task at the best of times. So, the metrics that you include in your report and the way you present these both need to be adapted to what your audience is expecting to see. A CEO won’t place as much emphasis on click rates, visitor numbers to your blog, or Cost per Lead (CPL) as you might, for example.