The richer the information you have,

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All you have to do is define the way you want to go. It is possible to increase brand awareness, generate website traffic, leads and MQLs, improve sales performance and customer retention. Aligning it with your content strategy and counting on this source when distributing your content through the funnel can be the turning point for reaching the goals you aim for.

Don’t forget that a personalized experience makes the difference! Capture Different (and valuable) Insights The end of cookies and third-party data has been freaking out some professionals. Meanwhile, a Mobile Phone Number good understanding of your email performance is able to fill some gaps and bring some calmness to the concern that the lack of data might cause.




Most professionals evaluate open rate and click rate. In fact, these are relevant metrics, however, there’s a lot more to explore. Source: State of Marketing Report 2022 Besides understanding the conversions and ROI generated by email campaigns, it is possible to understand the interactions the audience is having.With this in mind, marketers can see when the audience engages the most,