A tag is a small piece of html or javascript

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Google Tag Manager makes it easy for businesses of any size to collect data from their website while greatly reducing the need for technical support. Below, we’ll take a look at what Google Tag Manager does, and how you can get started using it. What are Tags? How Google Tag Manager works Why you should use Google Tag Manager How to install Google Tag Manager Four ways to get the most out of Google Tag Manager.


What are tags? Before we start talking about Google Tag Manager, you first deutschland phone number need to understand what a tag is.  code, often called a code snippet or script, that is added to your website, and which lets you collect information. You can use tags to perform a large range of different tasks like tracking how people arrive on your website or to monitor specific actions like form submissions and file downloads. A common example is to collect analytics data in conjunction with a tool like Google Analytics.




Each tag tracks one specific action, so typically you require a number of them on your website. This normally involves adding a significant amount of code to your website, which can be both time-consuming and obviously difficult if you don’t have much coding experience. 2. How Google Tag Manager works Google Tag Manager (GTM) is a free tag management system for your website that greatly simplifies the task of working with tags.