Your target group analysis consists

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By learning more about your target group's needs, behavior and not least expectations, you can speak more directly to your customers through your communication and ensure that your content is perceived as relevant. You learn this e.g. on a course at the university. of identifying and defining your precise target group, in order to differentiate your company or products in relation to the competitors, this is done, among other things, via segmentation of the target group. The product can be, for example, a coffee machine.

Differentiation is about delivering products that are carefully WhatsApp Number List tailored to the preferences and selection criteria of the specific target group. By doing this, the company will establish a unique position on the market, and the target group will therefore prefer your products to the competitors. If you do good SEO optimization, your website will also have a greater chance of getting a click, rather than the competitor. YouTube video Many companies today mistakenly choose to define their target group very broadly, in order to attract as many customers as possible. It is not necessarily the best method, as you will always be in competition with other companies or similar products on the market.




A segmentation of the target group and differentiation of the company's services will therefore give you the best position on the market. Questions that may be relevant in relation to the selection of the target group and the differentiation of the products may be: Who is the target group? How big is the target group? How much is the target group willing to pay? What selection criteria does the target group have? Which messages can have the greatest effect on the target group? Get started with your target audience analysis The one who tries to hit everyone, hits no one ' – that's a frequently used maxim in marketing.