In the beginning, I was quite opposed to content marketing

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In a good lecture I find out in a nutshell what topic XY is really about. Told vividly and from an expert perspective. After eight years, however, I no longer expect a lot of information from lectures on my core areas. I now prefer to explore areas that are completely unfamiliar to me in order to acquire broader knowledge. Nevertheless, even the hundredth lecture about “on-page SEO” can contain one or two pieces of information that still benefit me. You should never stop completely, because your own knowledge can become outdated very quickly. 2.


Contacts and reflection on your own work Without knowing many India Car Owner Phone Number List people in the industry personally, I would never have been able to become a good SEO. I often notice this in people who have been working in online marketing for years but never go to conferences and get-togethers. When someone comes to our SEO regulars' meeting in Munich after five years , they often have their own ideas about online marketing, which can sometimes be strange. To be honest, completely outdated and unfortunately wrong views. Because if you live in a hole (metaphorically speaking) all the time, you don't have to be surprised if you're wrong at some point. Marco Janck recently talked about this in his (very good, by the way!) new podcast Wayne .




Today, this view back then is unthinkable to me, downright ridiculous. What convinced me was not the many blogs out there, but personal conversations with many people and, above all, a lecture by Wil Reynolds at SMX 2011 or 12. Today I can no longer imagine our work without content marketing, although we use inbound Marketing has moved on again. Conferences are excellent for reflecting on your own way of working. And that is simply vital in online marketing, because otherwise your own measures will no longer be of any use at some point. I didn’t invent SEO, content marketing, social media or inbound marketing.