Said their company has implemented

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to work with other departments such as marketing, customerservice and product development . Other departments within the company mustalso be able to consult customer reviews to gain inspiration and possibly makeimprovements to their products. If changes are made, SMEs can then directlyinquire about the opinions of their customers using a survey tool by askingquestions relating to these improvements. How do SMEs respond to onlinereviews? While the majority of respondents say their business benefits from itsonline review management strategy, that may depend on another factor: how thebusiness responds to reviews. More than 4 in 5 employees surveyed (84%)a response policy, indicating that it is an

important part of review management. To limit the spread ofnegative reviews, many SMEs strive to respond to reviews quickly. Most of them(38%) do so within a few days, followed by 32% who respond within a day. Only4% of respondents say their SMB responds to reviews  Bulgaria Mobile Number List once a month. Overall,there is a clear preference for quick responses. For businesses that want toimplement a rapid review response policy, automation can save them time. Nearlya quarter of businesses responding to reviews (24%) rely on a combination ofpersonalized responses and templates, while 23% rely on templates. Tip for SMBs: More than half of employees surveyed (53%) say their company mostly respondsto reviews in a personalized way. As we saw in the first part of the survey ,34% of consumers agree that personal greetings are important when responding totheir negative review, but entering unique responses to each review can betime-consuming. Using dedicated tools that offer customizable templates cansave

reviewers time. Methods for Implementing an Online ReviewManagement Strategy As the digital world continues to expand, businesses of allsizes should absolutely take advantage of customer feedback. To this end, SMBsshould implement a review management strategy to leverage this feedback toachieve business goals, which is considered a valuable investment for 93% ofrespondents. Here are several tools that can be used to implement a reviewmanagement strategy: Social media analytics software : Social media strategiesand software are used by 49% of respondents, helping to monitor which platformcustomers use most. the company's website: 33% of employees surveyed revealthat their company has implemented its own review