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Customer loyalty is a major challenge within E-commerce. Although technology has made the way people shop easier, the challenges of impacting the customer have still been hard work for digital entrepreneurs. According to experts, retaining a customer is 5 times cheaper than acquiring a new customer. Loyal customers are extremely important, as they will always return to your store when they want to buy a new product. A loyal consumer avoids marketing expenses and makes their audience more engaged on social media. With a well-engaged audience, your online store generates more trust, which automatically ends up attracting more customers. If you want to know how to retain customers, then you are in the right place! We’re going to talk about the importance of retaining customers and also give some tips for generating more loyalty with your audience.
The importance of customer loyalty Having a loyal audience is extremely important , making customers always come back to buy from your store, without having to spend money on marketing to bring Colombia Mobile Number List them back again. Let’s now discover what customer loyalty is and the tips to make your audience more captive. Customer Loyalty: what is it? The concept of customer loyalty is extremely important and it works like a thermometer. This thermometer actually measures the possibilities for the customer to do business with your online store continuously and repeatedly. However, customer loyalty encompasses a series of concepts that are extremely beneficial for your online store. It is often thought that customer loyalty only applies to customers purchasing a specific brand. For example, a customer loyal to a certain perfume brand will always buy items from that brand.

Even though it is not the most convenient or cheapest option, loyal customers will always end up buying products that have a certain identification. Others already consider customer loyalty to be the way in which certain consumers promote and defend certain brands. In this case, this is not a consumer who buys in large quantities, but rather someone who defends your brand and promotes it on social media, for example. Customer loyalty Both profiles are extremely important for your online store. One of them will contribute considerably to increasing your sales and another profile is extremely important to consolidate your brand and bring greater trust to new customers. The company can decide which of these models to bet on. Having loyal customers will make your brand have a higher sales volume and will also be able to have more engagement, with more and more people getting to know your brand.
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