Burnout in the era of remote work

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The use of personal data obtained when issuing discount and club cards, creating personal accounts on Internet platforms, helps organize marketing research. This is a chance to understand the nuances of consumer behavior and incorporate them into your marketing strategy. The consumer audience is divided into groups of interest by age, income, interests, place of residence, and based on this, highly specialized advertising campaigns are developed, aimed at specific groups of buyers.

Disadvantages of the O O model One of the weak points is working with photo editing servies personal data and related ethical considerations. In addition, clients are reluctant to share them, and it is important to learn how to work with audience objections. Dependence on the purchase of databases, the considerable cost of advertising campaigns, the results of which are difficult to predict. Difficult to predict behavior of customers who make spontaneous, emotional purchases.



Skills in consumer behavior analytics will be required. You can t count on prompt processing of information, quick results from an advertising campaign, or analytics, so O O marketing is unlikely to be suitable for small, short-term projects. Conclusion Despite the fact that the online shopping segment is constantly growing, offline shopping has not gone away. Moreover, buyers do not behave in a certain way - only online or only offline. People use both ways, and companies, marketers, and advertisers cannot ignore this.