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Similarly, it’s vital that you steer clear of making empty promises in your copy. Take this ad, for example: Hotel marketing avoid empty promises Not only does this ad not make use of any extensions or distinguishing functionality offered by AdWords, its copy is also very weak and tells us nothing we’d actually want to know, were we looking for this kind of trip. First of all, where is this couple’s retreat? How will staying there “rejuvenate my relationship,” and what makes it “fun and exciting”? This advertiser has the right idea, and there’s only so much room, but the ad falls flat.
Take your time with your ad copy, make it fun and exciting, but choose your words IT Numbers carefully. Hotel Marketing Tip .Engage with Guests on Social Media This one seems like a no-brainer, but it’s amazing how few brands bother to actively engage with their customers on social media – especially those in the hospitality industry. Regardless of why they’re traveling or where they’re staying, people want to feel valued as customers.

Nobody wants to be “just” another customer, and taking the time to engage with people on social media not only humanizes your brand but makes your business seem more responsive and approachable – both qualities many people expect from a hotel. Be proactive and focus on the positive aspects of your guests’ experiences and trips. If you can tap into their enthusiasm and appear like you genuinely care, you’ll quickly develop the kind of reputation that money just can’t buy. seasonal celebrations, and other events in or around your establishment is an excellent way to engage with people on social media. Even if they’re not actively looking to book at that precise moment, posts like this create a favorable impression of your brand and offer great exposure for your business.
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