This leads to the dreaded wasted spend in your account and who wants to deal ...

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A healthier life starts now Dont miss out call us today Add numbers when possible We consumers respond well to seeing numbers such as pricing discounts promotions incentives etc. It helps us to determine whether or not its worth splurging on items we desperately want but probably arent essential to everyday life. So when the opportunity arises why not appeal to your target audience that way I am always a big proponent of including pricing information in your ad copy in general and that includes your CTA. If a user sees your pricing information in your ad and decides to click through to your site then you know they are still interested in the product or service you are offering.


Now you know you have yourself a valuable click and an increased chance at generating a conversion. call to action  landing page from brand Luna with subscribe CTA But if you dont include your pricing information in your ads Email Data someone may click through to your site excited about your products/services but then get scared off by your prices. Now you have yourself a less than desirable situation.  Try experimenting with your pricing information in your CTA as well as any other applicable numerical information. A CTA such as Shop today for TVs under $ not only shows a user how little they will pay for a TV but it also hits on the FOMO element as well pretty sneaky huh. If you run a special promotion for shipping you could try something like order by Sunday for day shipping.




Maybe you are an auto body shop looking to incentivize your audience with a discount; your CTA might look something like Book today  off your next visit. Want more tips on creating ads that convert Get your copy of our free allstar playbook for online advertising. Be bold in your CTA copy This can be a little risqué but adding a dash of brash to your CTA copy can be pretty effective in catching someones eye. call to action  screenshot of an ad for a conference with a bold CTA One option that can be tough to pull off is using negative words to motivate a person to change something they are selfconscious about. For example if I was on Google looking to lose weight and saw a calltoaction such as end your crappy diet today I might just want to click. Sure its a bit overthetop which is why I recommend using this technique sparingly but it definitely commands attention.