I always ask people in response

Noyon09123

  And the first thing is: do you use TikTok? Have you downloaded it? Have you spent time on it? And the answer is often no. And I tell them they cannot expect to understand what’s going to work on TikTok, or whether or not their brand should be on TikTok if they’re not using it themselves. So, that would be my number one piece of advice. To really get familiar with the platforms as a user before you try to tackle them as a brand. [Giuseppe Caltabiano – Rock Content] Fantastic. Thank you, Sarah. Alright, let’s move to the third one, the ROI trend.

Social quietly matures out of the marketing department. This is the one we mentioned at the beginning, right? Social going beyond marketing. Can you tell us more please? [Sarah Dawley – Hootsuite] This is definitely the meatiest of our five trends and it sort Canada WhatsApp Number Data of revolves around a point from our survey that showed that the companies that felt the most confident about the ROI of social had three things in common. And one of them was that they had completely integrated social with their other marketing efforts. They were using social listening and had felt it had risen in importance for them.



They had completely unified their paid and organic strategies too. We also saw a point that senior level respondents, when asked what the most exciting opportunity in social was, responded with expanding social’s impact on other departments. So, our ‘sort of analysis’ of this is that we think that a lot of companies have cracked the code when it comes to the ROI of social for marketing, for brand awareness. They get it. They know it’s effective. They believe it now. They are even doing well when it comes to measuring it.