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YouTube is where your product and service videos will interact best with your audience. Like any search engine, YouTube has its own algorithm that chooses which videos to display in the results and which videos not to. YouTube channel optimization Before talking about the optimization of videos, so that they are positioned better in YouTube searches, but also sell better, we will have to optimize our YouTube channel . The optimizations you make are usually done at the beginning of creating the channel, and depending on the situation, small subsequent changes can be made. Here are the elements you must take into account when optimizing your YouTube channel: Account verification An important step is to verify your YouTube account. This will help you increase the duration of the videos, from 15 minutes to 11 hours . Verification is done here: , by entering the phone number and confirming the code received via SMS or voice call. YouTube uses this verification method because it wants to avoid spam and abuse . Youtube channel Channel icon youtube channel icon Photo source: support.google.


In order for the size of the channel icon to be optimal, YouTube recommends: Use square or rounded images that can be rendered at 98 x 98 pixels Upload an image of 800 x 800 pixels Use JPG, GIF, BMP or PNG formats. GIF animations are not allowed. Channel Art Channel Art is similar to the Phone Number Data cover photo on Facebook, but not as simple to set. In order for it to be displayed correctly depending on the type of device (desktop, mobile and TV), YouTube provides you with a template on which you can add your banner. You can find the template here: storage.googleapis.com Custom link A personalized link is much easier to remember than the standard link of a YouTube channel. To have a custom link, such as your channel will have to meet the following conditions: To have at least 100 subscribers To be created for at least 30 days To have a channel art and a channel icon.



To be in good condition After you have fulfilled all the above requirements, you will have the opportunity to change your channel address to a personalized one, chosen by you. Branding watermark watermark youtube This watermark allows you to amplify the interaction between you and your audience . The watermark will appear in the right corner of the videos. You can upload the logo of your company, or the icon of the subscribe button. We recommend loading the subscribe button, because this watermark leads to a single action, namely subscribing to the YouTube channel. The icon will be much more intuitive for a YouTube user. The watermark is added from the Channel -> Branding section or directly from this link: https://www.youtube.com/branding. Links to the site and social networks Youtube links YouTube offers you the possibility to add a direct link to your own website , but also links to social networks . This is a great way to direct YouTube users directly to the products or services on your site.