標題: Meta It might sound weird to the average consumer [打印本頁] 作者: mdsaikwat03 時間: 2024-2-19 15:47 標題: Meta It might sound weird to the average consumer Content marketing: Some say the metaverse will look more like augmented reality than virtual reality, and even Mark Zuckerberg said he expects the metaverse to include “mixed realities” at the Meta announcement. That could bring content marketing into the real world. Imagine if outdoorsy apparel brands built scannable, interactive trail maps for consumers to scan, read and engage with while hiking, Nate Murray suggested. But the metaverse could benefit the biggest marketing teams with the most resources — like, ahem, Meta — before it trickles down to the little guys.
“It is really up to large corporations with massive resources to leverage the new latestdatabase.com media,” growth marketer Lesya Liu said. We’ll figure out how to work virtual products into marketing strategy. When Mark Zuckerberg announced Meta in 2021, virtual merchandise was a focal point. The announcement video showed friends shopping for merchandise to wear in the metaverse after attending a concert. Source: but “the world of digital assets is growing faster than people realize, and big brands are already staking their claims,” writer and content strategist Chandler Karadsheh said.
For example: In December 2021, Forever 21 launched a virtual shopping experience on Roblox, “Forever 21 Shop City,” and it's not limited to Forever 21 clothing for Roblox avatars. Roblox users can actually own their own Forever 21 franchise, hire employees, and purchase new inventory from the virtual flagship store. Meanwhile, smaller brands are producing virtual merchandise on the blockchain. For example, hair-loss startup Keeps, recently minted an NFT version of its hair loss treatment.
